# British grocer Sainsbury’s partners with Microsoft to use AI for data insights
Published: 2024-05-17
Category: Headlines
Category URL: https://blockchaintribune.com/category/headlines/
Meta Title: Sainsbury's Teams Up with Microsoft for AI Data Insights
Meta Description: Sainsbury's teams up with Microsoft to leverage AI capabilities for personalized shopping experiences and efficient staff practices, aiming for revenue gains
URL: https://blockchaintribune.com/british-grocer-sainsburys-partners-with-microsoft-to-use-ai-for-data-insights/

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## British grocer Sainsbury’s partners with Microsoft to use AI for data insights   LONDON (Reuters) – Britain’s Sainsbury’s said on Friday it has agreed a five-year strategic partnership with Microsoft that will use the technology company’s artificial intelligence capabilities and the supermarket group’s rich [data.](https://blockchaintribune.com/is-the-road-to-data-transformation-slowing-digital-transformation/)    Seeking revenue gains and cost savings, more retailers are using generative AI to boost personalised shopping experiences for consumers and make staff working practices more efficient.    Sainsbury’s, Britain’s second-largest grocer after Tesco, said it would use AI to create a more interactive shopping experience for online shoppers, while also improving search functions.    In stores, staff would have real-time data and [insights](https://blockchaintribune.com/squirro-appoints-bernd-schopp-as-chief-commercial-officer-to-accelerate-growth/) for key processes, such as shelf replenishment.    Time to market for new services and product innovations would also be reduced, Sainsbury’s said.    No financial details of the partnership were disclosed.    [Sainsbury’s](https://blockchaintribune.com/shares-in-uk-chain-sainsburys-jump-11-on-report-of-buyout-interest/) in February updated the market on its strategy, setting a new cost-savings target of 1 billion pounds ($1.3 billion) over three years and pledging to boost returns for shareholders.    Last month, it forecast up to 10% growth in profit in the current financial year that began on March 3, confident it can continue to win more customers from rivals.    ($1 = 0.7895 pounds)        (Reporting by James Davey; Editing by Jamie Freed)


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