# L’Oréal denies report saying it suspended Twitter ad spending
Published: 2022-11-03
Category: Headlines
Category URL: https://blockchaintribune.com/category/headlines/
Meta Title: L'Oreal denies suspension of Twitter ad spending
Meta Description: L'Oréal SA refutes Financial Times report, stating no decision made to halt Twitter ads. Musk aims to make platform top advertising space.
URL: https://blockchaintribune.com/loreal-denies-report-saying-it-suspended-twitter-ad-spending/

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(Reuters) -Cosmetics maker L’Oréal SA said it had not suspended advertising spending on Twitter, denying a Financial Times report from earlier on Wednesday that cited sources familiar with the matter.

“L’Oréal did not make any decision to suspend advertising spending on Twitter,” a company spokesperson told Reuters in an email.

Twitter did not immediately respond to Reuters’ requests for comment.

Last week, top U.S. automaker General Motors Co said it had temporarily halted paid advertising on Twitter after Elon Musk completed his takeover of the social media company.

Musk said in an open letter to advertisers last week that he wanted Twitter to be “the most respected advertising platform in the world.”

Ad sales represented over 90% of Twitter’s revenue in the second quarter. At a presentation for advertisers in May, some ad agencies and brands were already skeptical about Twitter’s future.

The beauty group is known for Maybelline mascara and Lancome skincare among other popular brands.

(Reporting by Akash Sriram and Deborah Sophia in Bengaluru, and Mimosa Spencer in Paris; Editing by Anil D’Silva and Aurora Ellis)


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