# SAP CEO: huge growth potential in generative AI
Published: 2023-06-28
Category: News
Category URL: https://blockchaintribune.com/category/news/
Meta Title: SAP CEO sees huge growth potential in generative AI technology
Meta Description: Explore how SAP CEO Christian Klein sees generative AI technology revolutionizing business processes and tapping into new market opportunities.
URL: https://blockchaintribune.com/sap-ceo-huge-growth-potential-in-generative-ai/

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## SAP CEO: huge growth potential in generative AI   (Reuters) – German business software maker SAP sees huge growth [potential](https://blockchaintribune.com/tim-ceo-sees-potential-benefits-of-almost-5-billion-euros-from-new-business-plan-paper/) in generative AI technology, Chief Executive Officer Christian Klein told the business daily Handelsblatt in an interview published on Wednesday.    “Currently, we at SAP address a $500 billion market. We assume that the potential will increase significantly through generative AI. The whole development is a huge [growth](https://blockchaintribune.com/standard-chartered-lowers-vietnam-2024-growth-forecast-to-6-0/) driver for SAP,” he said.    Klein mentioned human resources as an example of where the technology can be applied. “In the future, the system should be able to configure itself and automate work steps,” he noted.    The SAP CEO also said that [generative](https://blockchaintribune.com/visa-launches-100-million-venture-fund-for-generative-ai-startups/) AI will be able to take over some administrative tasks, such as business appointment management.    SAP said in mid-May that it will deepen collaboration with Microsoft on joint generative AI projects in the field of personnel recruiting.        (Reporting by Andrey Sychev; Editing by Miranda Murray)


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