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A new breed of finance frontrunners face the future: SMBs embrace the metaverse and cryptocurrency, Sage finds  

by uma


Half (52%) believe decentralized currencies will prove ‘extremely’ viable as a long-term payment solution          

A third (33%) plan to accept digital currencies within the next 12 months              

Over one-third (36%) of finance teams say their company has already entered the metaverse, while half (52%) say they plan to increase their presence  

A third (32%) of finance teams now looking for candidates with coding, developer, AI experience 

Three-quarters of financial decision makers put purpose over profits 

London, 13th April, 2022:

 A new study by Sage, the leader in accounting, financial, HR and payroll technology for small and medium-sized businesses (SMBs), has found that over four-fifths (83%) of finance leaders believe the industry needs a new breed of CFO. 

“The Redefined CFO” study investigates how finance leaders today take a more holistic approach with a reliance on data to engage with the wider strategic priorities of organizations. Stepping out from the shadow

 of the CEO, the CFO has become a hub of business information – diversifying their expertise, recruiting the right talent, and ensuring they implement emerging technologies and purpose-driven programs to

remove friction and deliver insights. The Chief Future, Facilitative, and Fairness Officers represent this new breed of CFO. 

Cryptocurrency and the metaverse embraced by SMBs 


The research found that finance officers within SMBs are increasingly embracing cryptocurrencies and the metaverse as digital payments technology forces an evolution.  

While only 17% of global finance teams reported currently accepting cryptocurrency transactions, one-third (33%) plan to accept decentralized currencies within the next 12 months. Just over half (52%) believe these

 currencies will prove ‘extremely’ viable as a long-term payment solution. The biggest hurdles surrounding adoption of cryptocurrencies were internal ESG policies (22%) and finding the right talent to manage it (22%). 

The research revealed that over two-fifths (44%) of finance leaders have used cryptocurrency as payment for personal transactions, whilst nearly half (48%) have personally invested in cryptocurrency. Another half

 (49%) plan to invest in it.  

When it came to the metaverse, SMBs may be further ahead in embracing the new technology than many anticipate. Over one-third (36%) of finance teams say their company has already entered the metaverse, while half

 (52%) say they plan to increase their presence over the coming year. Over half (54%) of respondents are planning learning programs in the metaverse, and almost half (42%) are purchasing virtual real estate (via NFTs).  



Jonathan Howell, Chief Financial Officer at Sage, said: 

“Today’s finance leaders are future-focused strategists and advisors capable of providing guidance and commercial insights where their businesses need them most. While getting the numbers right will always remain

 critical, CFOs are now a real blend of traits using real-time analysis, predictive modelling and forecasting to shape the future as well as reporting on what’s gone before.

“This requires greater flexibility. CFOs must now balance more traditional finance skillsets with an appreciation for emerging technology and an awareness of how to balance purpose and profit to deliver long-term,

 sustainable value.”  


Aaron Harris, Chief Technology Officer, at Sage said: 

“I’m passionate about elevating the work of humans. By this, I mean letting the machines take the admin burden, spot anomalies, and automate repetitive tasks – freeing up humans to focus

 on what they do best. The metaverse is a great example of the convergence of our digital and physical lives – integrating human touchpoints through digital means to knock down barriers. And while it’s still early days for most, the metaverse is normalizing

 some emerging technologies like cryptocurrencies for SMBs which in turn, removes friction and delivers insights.  

“Yet despite the appetite for new technologies and business models, the availability of skills remains an industry-wide issue that, as a community, we need to solve. Offering more than the traditional finance roles, I hope this

 will help our profession appeal to an increasingly wider demographic.” 



Purpose and people ahead of profit 

Finance teams are now prioritizing technology skills over financial experience in recruitment, and it’s impacting the hunt for new skills. One-third (32%) of finance teams say they are now looking for candidates

 with either coding, developer, or AI algorithmic building experience. In fact, candidates with a strong AI pedigree were even more appealing than strong finance candidates willing to train and develop AI skills (38% compared to 34%, respectively). However,

 both are more attractive candidates than professionals without any technical skillset at all. 

Organizations are also prioritizing people and empathy in business decisions. Three-quarters of financial decision makers are encouraged by their organization to prioritize people (77%), account for empathy and

 understanding when making business decisions (75%) and put purpose over profits (74%). 


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