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Racing Into the Future: MILC Metaverse and K4 Rally’s Collaboration

by Jessica Weisman-Pitts
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iStock 1351855926

On August 4, 2024, in Munich, a new chapter in digital gaming was unleashed. MILC (Media Industry Licensing Content) Metaverse and blockchain-based rally racing game K4 Rally joined forces to reimagine their industries, blending cutting-edge Web3 technology with a thrilling virtual experience. The partnership promises to redefine digital entertainment by merging MILC’s immersive Web3 media platform with K4 Rally’s unique gaming experience, offering exclusive benefits to the MILC and K4 communities. With special content and interactive areas for community members, the collaboration is setting new standards in the gaming sector.

The Players

The MILC Metaverse is a unique platform that combines blockchain technology with digital media, creating a dynamic, interactive virtual space. Under the leadership of CEO Hendrik Hey, MILC aims to connect and entertain users and communities through collaboration and joint missions. Gamification is a key success factor, used to make non-gaming activities more engaging. The MILC Metaverse also leverages gamification, offering easily accessible games that captivate users and encourage continuous exploration of the metaverse.

Gamification is driving the success of apps like Duolingo and Temu by using game elements to enhance non-game activities. But is it just a modern twist on old ideas? Historically, learning through play and loyalty rewards have been around for over a century. Today, gamification focuses on digital platforms, potentially dominating the online landscape. 

MILC Metaverse also leverages gamification, offering free and easy-to-access game experiences. These engaging activities  entertain and foster user interaction & retention. Such games create immersive experiences, enhancing user engagement and encouraging continuous exploration of the Metaverse.

K4 Rally is an innovative racing game that integrates advanced gaming technology to provide a unique and immersive experience. Known for its impressive use of the Unreal Engine, which MILC also utilizes, K4 Rally offers stunning visuals and realistic physics that elevate the racing genre. The game features specially-designed race cars, diverse tracks, and interactive elements that engage players in thrilling competitions. K4 Rally stands out by incorporating Web3 elements, allowing for unique digital interactions and community-driven events.

A New Era of Digital Interaction

Integrating MILC Metaverse with K4 Rally’s Play2Earn experience is reshaping digital entertainment. Their partnership breaks technological boundaries, combining the best of both worlds to offer players an unforgettable experience.

CEO of GAWOONI Frank Holz shared his enthusiasm in an official release, stating, “German productions are now internationally very successful in the blockchain segment. We are excited about the partnership with MILC Metaverse because they offer a truly broad, strong, and innovative range of media content.”

Exclusive Benefits for the Community

Both platforms bring exclusive benefits to their communities, including special content, tournaments, and interactive areas. MILC Metaverse introduced a specially-designed race car into the K4 Rally game, establishing K4 Rally’s new home within MILC’s expansive digital world.

Hendrik Hey, CEO of MILC Global and the Welt der Wunder Group, shared further comment: “Following the strategic integration of partners from the film, TV, and various other industries, we expanded our Metaverse into the segments of music and gaming this year. The car-racing game genre, in particular, has undergone a transformative revolution. Leveraging the impressive sharpness of the Unreal 5 Engine, the K4 Rally racing game effectively captivated our target audience. We are proud to set a milestone with Gawooni, paving our way from Web2.5 to Web3 in the gaming industry.”

A Success Story of Progress

MILC Metaverse, a project of the renowned TV media brand Welt der Wunder, has been live since 2021, already establishing itself as a leading platform for entertainment, e-commerce, and lifestyle through its transformation of the Web3 world. With the upcoming alliance with Gawooni and the K4 Rally game, MILC set new standards in digital entertainment.

For more information, please visit the official websites of MILC Metaverse and K4 Rally or contact MILC’s press office at [email protected] 

PR. MILC. Logo. RTAbout MILC

Hendrik Hey is the Founder of MILC (Media Industry Licensing Content), a pioneering company in the blockchain and metaverse space, with a strong background in media and content. MILC operates a real live metaverse platform that serves not only the media industry but also various industrial use cases. The company also focuses on Web3 consulting, aiming to support complex real-world industries on their way into Web3. MILC is a sister company of European media giant Welt der Wunder, which Hey founded over 25 years ago. For more information, please visit https://www.milc.global

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